Data Protection

In accordance with the legal requirements of data protection law (in particular in accordance with Federal Data Protection Act 'BDSG' n.F. and the European Data Protection Regulation 'GDPR'), we inform you below about the nature, scope and purpose of the processing of personal data by our company. This privacy policy also applies to our websites and social media profiles. Regarding the definition of terms such as "personal data" or "processing", we refer to Art. 4 GDPR.

Name and contact details of the responsible person(s)
Our responsible party within the meaning of Art. 4 item 7 GDPR is:

Jürgen Sandhöfer research & more consulting
Römerweg, 33
85774 Unterföhring
email address:

Types of data, purposes of processing and categories of data subjects.

In the following, we inform you about the type, scope and purpose of the collection, processing and use of personal data.

1. types of data we process
Usage data (access times, websites visited, etc.),

2. purposes of processing according to Art. 13 para. 1 c) GDPR.
Website technical and economic optimization, optimization and statistical evaluation of our services, compilation of statistics,

3. categories of data subjects according to Art. 13 para. 1 e) GDPR
Visitors/users of the website,

The data subjects are collectively referred to as "users".

Legal basis of the processing of personal data

Below we inform you about the legal basis for the processing of personal data:

  1. If we have obtained your consent for the processing of personal data, the legal basis is Article 6 (1) p. 1 lit. a) GDPR.
  2. If the processing is necessary for the performance of a contract or for the implementation of pre-contractual measures, which are carried out at your request, Art. 6 (1) S. 1 lit. b) GDPR is the legal basis.
  3. If the processing is necessary for the fulfillment of a legal obligation to which we are subject (e.g. legal retention obligations), Art. 6 para. 1 p. 1 lit. c) GDPR is the legal basis.
  4. If processing is necessary to protect the vital interests of the data subject or another natural person, Art. 6 (1) p. 1 lit. d) GDPR is the legal basis.
  5. If the processing is necessary to protect our legitimate interests or the legitimate interests of a third party and your interests or fundamental rights and freedoms do not override this, then Art. 6 (1) p. 1 lit. f) GDPR is the legal basis.

Disclosure of personal data to third parties and order processors

As a matter of principle, we do not pass on any data to third parties without your consent. If this should nevertheless be the case, the data is passed on on the basis of the aforementioned legal grounds, e.g. when data is passed on to online payment providers for the performance of a contract or due to a court order or because of a legal obligation to hand over the data for the purpose of criminal prosecution, to avert danger or to enforce intellectual property rights.
We also use processors (external service providers, e.g. for web hosting of our websites and databases) to process your data. If data is passed on to the commissioned processors as part of a commissioned processing agreement, this is always done in accordance with Art. 28 of the GDPR. In doing so, we carefully select our processors, regularly monitor them and have been granted a right to issue instructions regarding the data. In addition, the processors must have taken appropriate technical and organizational measures and comply with the data protection regulations according to BDSG n.F. and GDPR.

Data transfer to third countries

The adoption of the European General Data Protection Regulation (GDPR) has created a uniform basis for data protection in Europe. Your data is therefore predominantly processed by companies to which GDPR applies. If, however, processing is carried out by services of third parties outside the European Union or the European Economic Area, these must meet the special requirements of Art. 44 et seq. DS-GVO erfüllen. This means that the processing takes place on the basis of special guarantees, such as the officially recognized determination by the EU Commission of a level of data protection corresponding to the EU or the observance of officially recognized special contractual obligations, the so-called "standard contractual clauses". Insofar as we obtain your express consent to the transfer of data to the USA due to the invalidity of the so-called "Privacy Shield", pursuant to Article 49 (1) sentence 1 lit. a) DSGVO, we point out in this regard the risk of secret access by US authorities and the use of the data for monitoring purposes, possibly without any legal remedy for EU citizens.

Deletion of data and storage period

Unless expressly stated in this privacy policy, your personal data will be deleted or blocked as soon as you revoke the consent given for processing or the purpose for storing the data no longer applies or the data are no longer required for the purpose, unless their continued storage is required for evidence purposes or is contrary to statutory retention obligations. Darunter fallen etwa handelsrechtliche Aufbewahrungspflichten von Geschäftsbriefen nach § 257 Abs. 1 HGB (6 Jahre) sowie steuerrechtliche Aufbewahrungspflichten nach § 147 Abs. 1 AO von Belegen (10 Jahre). If the prescribed retention period expires, your data will be blocked or deleted, unless the storage is still necessary for the conclusion or fulfillment of a contract.

Existence of automated decision making

We do not use automated decision-making or profiling.

Provision of our website and creation of log files
  1. If you only use our website for informational purposes (i.e. no registration and no other transmission of information), we only collect the personal data that your browser transmits to our server. If you wish to view our website, we collect the following data:
    - IP address;
    - Internet service provider of the user;
    - Date and time of the retrieval;
    - Browser type;
    - Language and browser version;
    - Content of the retrieval;
    - Time zone;
    - Access status/HTTP status code;
    - Amount of data;
    - Websites from which the request came;
    - Operating system.
    Storage of this data together with other personal data from you does not take place.

  2. This data is used for the purpose of user-friendly, functional and secure delivery of our website to you with functions and content as well as its optimization and statistical evaluation.

  3. The legal basis for this is our legitimate interest in data processing, which also lies in the above purposes, according to Art. 6 para. 1 p.1 lit. f) GDPR.

  4. Wir speichern aus Sicherheitsgründen diese Daten in Server-Logfiles für die Speicherdauer von 90 Tagen. After this period, they are automatically deleted, unless we need their retention for evidentiary purposes in the event of attacks on the server infrastructure or other violations.

Contact us via contact form / e-mail / fax / mail
  1. When contacting us via contact form, fax, mail or e-mail, your information will be processed for the purpose of handling the contact request.

  2. The legal basis for the processing of the data is, if you have given your consent, Art. 6 para. 1 p. 1 lit. a) GDPR. The legal basis for the processing of data transmitted in the course of a contact request or e-mail, letter or fax is Art. 6 para. 1 p. 1 lit. f) GDPR. The responsible party has a legitimate interest in processing and storing the data in order to be able to answer users' inquiries, to preserve evidence for liability reasons and, if necessary, to be able to comply with its statutory retention obligations for business letters. If the contact aims at the conclusion of a contract, the additional legal basis for the processing is Art. 6 para. 1 p. 1 lit. b) GDPR.

  3. We may store your details and contact request in our customer relationship management system ("CRM system") or a comparable system.

  4. The data will be deleted as soon as they are no longer required to achieve the purpose for which they were collected. For the personal data from the input mask of the contact form and those sent by e-mail, this is the case when the respective conversation with you has ended. The conversation is ended when it is clear from the circumstances that the matter in question has been conclusively clarified. We store inquiries from users who have an account or contract with us until two years after termination of the contract. In the case of legal archiving obligations, the deletion takes place after their expiry: end of commercial law (6 years) and tax law (10 years) retention obligation.

  5. You have the option to revoke your consent to the processing of personal data at any time in accordance with Art. 6 (1) p. 1 lit. a) GDPR. If you contact us by e-mail, you can object to the storage of personal data at any time.

Social media presence
  1. We maintain profiles and fan pages in social media. When you use and call up our profile in the respective network, the respective data protection information and terms of use of the respective network apply.

  2. Data categories and description of data processing:Data categories and description of data processing: Furthermore, user data within social networks is usually processed for market research and advertising purposes. For example, usage profiles can be created based on the usage behavior and resulting interests of the users. The usage profiles can in turn be used, for example, to place advertisements within and outside the networks that presumably correspond to the interests of the users. For these purposes, cookies are usually stored on the users' computers, in which the usage behavior and interests of the users are stored. Furthermore, data independent of the devices used by the users may also be stored in the usage profiles (especially if the users are members of the respective platforms and are logged in to them). For a detailed presentation of the respective forms of processing and the options to object (opt-out), we refer to the privacy statements and information provided by the operators of the respective networks. In the case of requests for information and the assertion of data subject rights, we also point out that these can be asserted most effectively with the providers. Only the providers have access to the users' data and can take appropriate measures and provide information directly. If you still need assistance, then you can contact us.

  3. Purpose of processing: Communication with users connected and registered on the social networks; information and advertising for our products, offers and services; external presentation and image cultivation; evaluation and analysis of the users and content of our presences in the social media.

  4. Legal basis: The legal basis for the processing of personal data is our legitimate interest in the above purposes pursuant to Art. 6 (1) p. 1 lit. f) GDPR. Insofar as you have given us or the responsible party of the social network consent to the processing of your personal data, the legal basis is Art. 6 para. 1 p. 1 lit. a) in conjunction with. Art. 7 GDPR.

  5. Data transfer/recipient category: Social network.

  6. The privacy notices, information options and objection options (opt-out) of the respective networks / service providers can be found here:

    Facebook – service provider: Facebook Ireland Ltd., 4 Grand Canal Square, Grand Canal Harbour, Dublin 2, Irland); Website:; Privacy policy:&bsp;, Opt-Out: und; Objection:&bsp;; Agreement on joint processing of personal data on Facebook pages (Art. 26 GDPR):, Privacy notice for Facebook pages:
    We are jointly responsible for our fan page with Facebook according to Art. 26 GDPR. For this purpose, an agreement called "Page Insights Information", available at, was concluded, according to which Facebook must observe certain security measures and will also fulfill the data subject rights directly itself. You can therefore also contact Facebook directly for information rights and deletions. However, this does not affect your rights as a data subject, such as information, deletion, objection and complaint to the competent supervisory authority. For more information on shared responsibility, please refer to the "Information on Page Insights Data" at

    XING – service provider: XING AG, Dammtorstraße 29-32, 20354 Hamburg, Deutschland) - privacy policy/Opt-Out:

    LinkedIn – service provider: LinkedIn Ireland Unlimited Company, Wilton Place, Dublin 2, Irland) – privacy policy:, Cookie policy and Opt-Out:

Rights of the person concerned
  1. Objection or revocation against the processing of your data

    Insofar as the processing is based on your consent pursuant to Art. 6 (1) p. 1 lit. a), Art. 7 GDPR, you have the right to revoke your consent at any time. This does not affect the lawfulness of the processing carried out on the basis of the consent until the revocation.

    Insofar as we base the processing of your personal data on the balance of interests pursuant to Art. 6 (1) p. 1 lit. f) GDPR, you may object to the processing. This is the case if the processing is not necessary, in particular, for the performance of a contract with you, which is presented by us in each case in the following description of the functions. When exercising such an objection, we ask you to explain the reasons why we should not process your personal data as we have done. In the event of your justified objection, we will examine the merits of the case and either discontinue or adapt the data processing or show you our compelling legitimate grounds on the basis of which we will continue the processing.

    You may object to the processing of your personal data for purposes of advertising and data analysis at any time. You can exercise the right to object free of charge. You can inform us about your advertising objection using the following contact details:

    J. Sandhöfer research & more consulting
    Römerweg, 33
    85774 Unterföhring
    e-mail address:

  2. Right to information
    You have a right to information about your personal data stored by us in accordance with Article 15 of the GDPR. This includes, in particular, information about the processing purposes, the category of personal data, the categories of recipients to whom your data has been or will be disclosed, the planned storage period, the origin of your data if it has not been collected directly from you.

  3. Right to rectification
    You have a right to have inaccurate data corrected or to have correct data completed in accordance with Art. 16 of the GDPR.

  4. Right to deletion
    You have a right to have your data stored by us deleted in accordance with Art. 17 of the GDPR, unless legal or contractual retention periods or other legal obligations or rights to further storage prevent this.

  5. Right to restriction
    You have the right to request a restriction in the processing of your personal data if one of the conditions in Art. 18 (1) a) to d) GDPR is met:
    - if you dispute the accuracy of the personal data concerning you for a period enabling the controller to verify the accuracy of the personal data;
    - the processing is unlawful and you object to the erasure of the personal data and request instead the restriction of the use of the personal data;
    - the controller no longer needs the personal data for the purposes of processing, but you need them for the establishment, exercise or defense of legal claims; or
    - if you have objected to the processing pursuant to Article 21 (1) of the GDPR and it is not yet clear whether the legitimate grounds of the controller outweigh your grounds.

  6. Right to data portability
    You have a right to data portability pursuant to Article 20 of the GDPR, which means that you can receive the personal data we have stored about you in a structured, common and machine-readable format or request that it be transferred to another controller.

  7. Right to complain
    You have a right to complain to a supervisory authority. As a rule, you can contact the supervisory authority for this purpose, in particular in the Member State of your residence, workplace or the place of the alleged infringement.

Data security

In order to protect all personal data transmitted to us and to ensure that data protection regulations are complied with by us, as well as by our external service providers, we have taken appropriate technical and organizational security measures. Therefore, among other things, all data is transmitted between your browser and our server via a secure SSL connection encrypted.

Status: 05.03.2023

Source: Click here for link